The Advertising Agencies Association of India (AAAI) on Tuesday announced a competition to redesign its logo to represent the future of advertising and rearrange the ‘Advertising Agencies Association of India’ descriptor to reflect the evolving larger world of marketing communications. . The competition is open to all creatives and advertising agencies.
AAAI has also announced that the winner of the competition will be awarded a cash prize of one lakh rupees along with an all-expenses paid trip for a team of two to attend Goafest 2022, which is scheduled for May 5-7 in Goa. “The advertising industry is facing its biggest transformation ever. The key question is not whether advertising will change, but how radically it will change. It is high time the AAAI identity changed to reflect this new direction the industry is taking,” said Rohit Ohri, Group Chairman, FCB Group India and President of this competition.
It should be noted that the last date to receive submissions of the designs is April 15, 2022. “The current AAAI logo was designed in 2005, since then advertising has undergone a sea change and it is high time we allowed the next generation to use AAAI’s identity in the future. With this in mind, it was felt that AAAI should also forge a new identity that would reflect the current and future direction the industry is taking,” said Anupriya Acharya, president of AAAI.
The Advertising Agencies Association of India (AAAI) is a non-profit, industry-led, and managed trade association of advertising agencies founded in 1945 to represent their industry interests. According to the association, AAAI today represents a number of small, medium and large agencies as its members, which together account for nearly 80% of the advertising business posted in the country.
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