According to the research report, their favorite brand’s stickiness is higher among beer and wine aficionados than among whiskey aficionados.
Contrary to the popular perception that Indians mostly drink and love whiskey, beer and wine have written a new story, which ranks higher than whiskey in popularity, and people are more likely to remain loyal to this one, according to a study conducted by market research and data company JijGov. .
Interestingly, the research shows that women in India seem to be driving the growth of wine in the market.
The London-based International Wines and Spirits Record (IWSR) reported in 2020 that India is the world’s largest consumer of whiskey, about three times higher than the US’s second largest consumer.
The latest survey from YouGov shows that only 16% of urban Indians call whiskey their favorite drink, despite nearly half having tried it.
Beer and wine seem to be more popular: more than half of respondents (56% and 55% respectively) say they have tried it and about a quarter (24% and 22% respectively) call it their favorite alcoholic drink. Whiskey sees a preference among men, especially GenX respondents, while beer is favored by younger adults (GenZ and millennials).
According to the research report, their favorite brand’s stickiness is higher among beer and wine aficionados than among whiskey aficionados. This presents new players with a great opportunity to introduce or experiment with new variants, as the willingness to gain new experiences is greater among this group of alcohol consumers.
Commenting on this, Deepa Bhatia, general manager of YouGov India, said: “We are seeing consumers more willing to switch brands and have lower loyalty to a favorite brand, possibly due to pandemic-related restrictions, not only affecting social opportunities. drinking outside the home has declined but so has the ready availability of preferred brands.As consumers look for newer experiences, it is imperative to understand the changing perceptions around drinks rather than relying on ancient wisdom.As our data suggests, whiskey brands must , to win in the long run, to emulate and win over the newer generation of whiskey drinkers by exploring their preferences and motivations more closely.”
The report added that rather than chasing cross-drinkers, brands could benefit from connecting with this loyal cohort of drinkers who can guarantee long-term benefit.
Among whiskey aficionados who consider themselves brand loyal, a better sensory experience may encourage them to try a new brand (35%). This is followed by branding and competitive pricing (28% and 22%), respectively.
This post Beer and wine more popular than whiskey, says YouGov survey was original published at “https://www.financialexpress.com/lifestyle/beer-and-wine-more-popular-than-whisky-says-yougov-survey/2462232/”