For women’s empowerment, the company has already launched a start-up challenge among female entrepreneurs, Doshi said.
FMCG major Britannia Industries said on Wednesday it is aiming for a 50 percent diversity ratio by 2024 by increasing the participation of women in the workforce. Britannia Industries Chief Marketing Officer (CMO) Amit Doshi said 38 percent of the company’s workforce is currently women. “We want to promote gender equality in the company,” he said.
At the Guwahati factory in Britannia, the proportion of women in the workforce is 60 percent and it will be increased to 65 percent, he said. For women’s empowerment, the company has already launched a start-up challenge among female entrepreneurs, Doshi said. So far, the company has provided seed capital of Rs 10 lakh each to 30 female entrepreneurs for start-ups in fields such as e-commerce, digital services, ophthalmic care through mobile vans and child education, among others, he said.
The company also has ties to Google for providing skills training to women across the country, he added.
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