Indian network of fertility chains Crysta IVF has announced that actor Kareena Kapoor Khan will remain the face of the company as their brand ambassador for the second year in a row. According to the company, Crysta IVF’s renewed partnership with Kareena will rebuild the trust factor among expectant couples across the country.

Crysta IVF sees women as the pillars of their families and society as a whole, said Dheeraj Jain, founder of Crysta IVF. “There is nothing that gives us more satisfaction than a successful outcome and the happiness that parenthood brings to couples. Khan is an epitome of an accomplished, independent woman who has successfully managed her motherhood and professional journey. She is the perfect role model for all women in general. With the massive appeal that Kareena has, we are confident that the expanded association will motivate couples from all walks of life to recognize their problem and see IVF as a solution,” Jain further added to the association.

“I am once again associated with Crysta IVF after their achievements over the past 12 months and their consistent push to break the taboo. As a mother, I understand how important motherhood is to a woman, which is why I advocate the vision that Crysta IVF is working towards providing fertility services to couples in every part of the country,” Khan said.

Co-founded in 2018 by Harshita Jain and Dheeraj Jain along with healthcare institutional investors, Crysta IVF is an Indian network of fertility chains that provide treatments to help couples start their families. It is part of Redcliffe Lifetech, a US-based diagnostics and precision medicine company that provides routine health checks, genetic diagnosis of cancer and testing for rare diseases.

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