With this association for IPL 2022, Royal Stag aims to strengthen its engagement with cricket fans across the country
Seagram’s Royal Stag has become the official partner of the Delhi Capitals. According to the company, cricket has always been at the center of Royal Stag’s brand communication and with this association for IPL 2022, Royal Stag aims to strengthen its engagement with cricket fans across the country and strengthen its loyalty to the game by keeping in touch with them throughout the season. fans .
IPL keeps millions of men and women glued to the broadcast for nearly two months, experiencing the highs and lows of their favorite teams, said Kartik Mohindra, CMO, Pernod Ricard India. “Delhi Capitals is a mix of international and Indian stars, and their cricket brand is a cocktail of natural talent and smart strategy. With Rishabh Pant captaining the ship for Delhi Capitals, we know we will capture the attention of millennials for our brand. As cricket is one of India’s greatest passions, we wanted to use T20’s platform to engage with our consumers, leveraging the cultures of Delhi and the ethos of Delhi’s team capitals,” he added.
For Dhiraj Malhotra, executive director of Delhi Capitals, it is important to associate with brands that appreciate the sport and understand the emotions associated with it. “Our partnership with Royal Stag for the upcoming Indian Premier League season is sure to be one of our highlights. Royal Stag stands for all that, and I am confident that this will be a successful partnership for both of us,” he added. “From the first time I came to India in 2000, I have always known that Royal Stag is associated with cricket. It’s always been front and center in every tournament I’ve played,” said Shane Watson, Delhi Capitals assistant coach, of the association.
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This post Delhi Capitals Adopts Seagram’s Royal Stag as Official Partners was original published at “https://www.financialexpress.com/brandwagon/delhi-capitals-onboards-seagrams-royal-stag-as-official-partners/2468265/”