The sponsorship will help RapiPay increase brand awareness among Indian consumers for its payments and digital banking services
RapiPay Fintech has entered into a strategic partnership with Delhi Capitals. According to the partnership, RapiPay Fintech has become Delhi Capital’s neo-banking partner for the 15th season of the Indian Premier League (IPL). RapiPay becomes the first-ever player in its category to partner with an IPL sponsorship team of this magnitude.
It is a shared quest for success and excellence that has united us with Delhi Capitals, said Nipun Jain, CEO, RapiPay Fintech Ltd. “Cricket is the pulse of our nation and IPL matches are the most watched event on TV and OTT platforms in our country. Our partnership with Delhi Capitals will help us increase our brand awareness and further our Neo Banking initiatives across India encouragement,” he added.
RapiPay makes its debut in IPL with this partnership and aims to connect with millions of cricket fans around the world. The RapiPay brand logo will appear on the back of the helmets and caps of Delhi Capitals players. “I am confident that this will be a successful partnership for both brands,” said Vinod Bisht, interim CEO of Delhi Capitals.
The latest partnership strengthens RapiPay’s brand-building strategy and deepens its commitment to take neo-banking to the last mile in India.
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This post Delhi Capitals hires RapiPay as neo banking partner for IPL 2022 was original published at “https://www.financialexpress.com/brandwagon/delhi-capitals-onboards-rapipay-as-neo-banking-partner-for-ipl-2022/2461479/”