In both roles, he will report to Ajay Gahlaut, group chief creative officer India (GCCO), dentsu Creative India
Dentsu India has appointed Aalap Desai as chief creative officer (CCO) of Taproot Dentsu. He has also been elevated to the role of CCO for Isobar India, from his previous role as National Creative Director (NCD). In both roles, he will report to Ajay Gahlaut, group chief creative officer India (GCCO), dentsu Creative India.
In his new role, Desai will lead the creative team at Isobar India and also work on transforming Taproot Dentsu into a next-gen, digital-first agency. In his previous stint with the company, he led the creative team at Dentsu Webchutney, Mumbai. In addition, he was part of the creative teams of Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy and Publicis Ambience.
“The decision is vital to dentsu Creative’s growth in India and is in line with the network’s global ambitions. Talents like Aalap and Titus come with unparalleled expertise and experience; and their contributions will certainly outweigh the expectations of our customers and the industry. Over the years, they have been trained with the ability to build brands from scratch and are excellent at measuring and tailoring market pulse to customer needs,” said Sidharth Rao, CEO of dentsuMB Group.
Meanwhile, Titus Upputuru has been elevated from his role as creative head to NCD at Taproot Dentsu, Gurgaon. Upputuru will lead the agency’s Gurgaon creative team and will report to Aalap Desai. He is also in charge of the charge for leading integrated solutions for dentsu Creative India. In this role, he will report to Ajay Gahlaut, GCCO, dentsu Creative India.
Aalap Desai and Titus Upputuru have vast expertise and experience; and their contributions are sure to outweigh customer and industry expectations, said Sidharth Rao, CEO, dentsuMB Group. “The decision is vital to dentsu Creative’s growth in India and is in line with the network’s global ambitions. Over the years, they have been trained with the skill to build brands from scratch and are excellent at measuring and tailoring the market pulse to customer needs. With this move, I look forward to empowering dentsu Creative India creative solutions in newer and undefined ways,” he added.
“Their brand-building approaches are contemporary and fresh. I feel that is the need of the hour. All conversations around us evolve and it is inevitable that brands will evolve their conversations too. They are perfect for that task. Their expertise in brand thinking and storytelling will create robust, digital creative solutions for clients. I look forward to working with both of them,” said Gahlaut.
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This post Dentsu India Appoints Aalap Desai as CCO for Taproot Dentsu and Isobar India was original published at “https://www.financialexpress.com/brandwagon/dentsu-india-names-aalap-desai-as-cco-for-taproot-dentsu-and-isobar-india/2461430/”