As part of the partnership, Spotify’s name will appear on the front of both the men’s and women’s team jerseys and training kit from July 1, 2022.
Spotify has signed an agreement with FC Barcelona to become the club’s main partner and its official audio streaming partner. According to the partnership, Spotify will appear on the front of both men’s and women’s team shirts for the next five seasons. Furthermore, the audio streaming platform will sponsor the training shirts for the next three seasons, starting in the 2022-23 season. As part of the partnership, the stadium will be renamed Spotify Camp Nou from July 2022. The partnership is in line with the club’s goal of seeking partners who share its values and philosophy.
“This partnership allows us to bring the club closer to its fans and make them feel even more part of the Barça family through unique experiences, combining two activities such as entertainment and football, allowing us to connect come with new audiences around the world,” said Joan Laporta, FC Barcelona president.
It should be noted that the agreement approved and signed by the board of directors of FC Barcelona will be subject to the ratification of the extraordinary meeting of delegates to be held on April 3, 2022.
From July, the partnership will provide a global stage for artists, players and fans in the new Spotify Camp Nou, said Alex Norström, Spotify’s chief freemium business officer. “We have always used our marketing investment to empower artists and this partnership will take this approach to a new scale. We want to create new opportunities to connect with FC Barcelona’s worldwide fan base. We believe this partnership creates many opportunities to achieve this mission in unique, imaginative and impactful ways.”
The partnership between Barça and Spotify brings together the worlds of music and football, gives players and artists a global stage at the Spotify Camp Nou Stadium and creates new opportunities to connect artists and players with fans around the world.
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This post FC Barcelona signs a long-term cooperation agreement with Spotify
was original published at “https://www.financialexpress.com/brandwagon/fc-barcelona-signs-a-long-term-partnership-deal-with-spotify/2462677/”