An undated photo shows the new Cadillac Lyriq, one of the electric vehicles that General Motors Co. said on Oct. 20, 2020, will begin production at its Spring Hill, Tennessee plant.

General Motors Co. † Reuters

DETROIT — General Motors is gearing up to deliver Cadillac’s first electric vehicle to drivers, announcing Tuesday that it will begin customer unit production of its EV crossover, the Lyriq.

According to Cadillac vice president Rory Harvey, production of the vehicle will start as planned, despite the coronavirus pandemic and an ongoing shortage of semiconductor chips that has caused sporadic plant closures.

“Lyriq was protected as we worked our way through it,” Harvey told reporters on Tuesday.

The Lyriq, which starts at $59,990, is the first in a new line of electric cars and SUVs for the brand as it plans to make all-electric vehicles by 2030. The timely start of production, despite significant challenges, indicates the importance of the vehicle to the brand.

2023 Cadillac Lyriq

Cadillac

Harvey said after production starts Monday at a plant in Tennessee, Lyriqs is expected to arrive at dealer lots in May.

Cadillac unveiled the vehicle in August 2020 as one of the first vehicles to be launched with GM’s next-generation Ultium electric vehicle architecture. The company has called the vehicle its new “tech spearhead” to take on Tesla and other older automakers releasing EVs.

Harvey said the company has seen “enormous” interest in the Lyriq, citing more than 220,000 “hand-raisers,” or people who have asked for additional information about the vehicle. He declined to comment on how many reservations the company has received for the vehicle.

“With the level of demand that we think we have for the Lyriq, we’re looking to increase capacity quite significantly over the previous record plan,” Harvey said.

The illuminated Cadillac decal on the Lyriq show car.

GM


This post GM will begin production of the brand’s first EV next week was original published at “https://www.cnbc.com/2022/03/15/cadillac-lyriq-gm-to-begin-production-next-week-brands-first-ev.html”

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