Under the mandate, the agency will handle the company’s offline, online and OOH media duties
Havas Media India has won the media mandate of Valvoline Cummins Private Limited (VCPL). Under the mandate, the agency will handle the company’s offline, online and OOH media duties. The pitch was led by Uday Mohan, president and chief client officer, Havas Media Group India and the company will be handled by his team in Delhi. The mandate was won after a pitch from several authorities.
Valvoline strongly believes in the quality of execution and the power of innovation to stay one step ahead of market demand. As a brand, the three values the company stands for are: to be humble, to be hungry and to be smart, said Ipshita Chowdhury, chief marketing officer, Valvoline Cummins. “We wanted an agency that could match these values and Havas Media was a perfect fit for us. Havas Media’s capabilities and their strategic, audience-centric, meaningful media approach will amplify the effectiveness of our marketing initiatives, with a focus on building top funnel awareness and brand equity,” she added.
“In India, Valvoline Cummins’ long-term sustainable and ambitious plans, coupled with its 25-year legacy, will create a niche for itself, making it a market leader in the segment. We look forward to driving the next phase of growth for the brand using Havas proprietary tools and creating meaningful media experiences,” said Mohit Joshi, CEO of Havas Media Group India.
Havas Media Group India offers a wide range of marketing solutions including strategy, media planning and buying, PR, social media, mobile, sports and entertainment, data, research and analytics services for traditional and digital media.
Media networks under the group include – Havas Media and Arena Media, and specialty brands – Ecselis (search/performance marketing), Havas Programmatic Hub (programmatic trading desk), Socialyse (social media) and Havas Media Tribes (out-of-home).
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This post Havas Media Receives Media Mandate From Valvoline Cummins
was original published at “https://www.financialexpress.com/brandwagon/havas-media-bags-media-mandate-of-valvoline-cummins/2463715/”
