From U&i, Koo app to Viacom 18 and Surf Excel, among others, have rolled out campaigns to celebrate Holi

As people get festive this Holi season, brands are encouraging people to celebrate the festival keeping safety in mind while preserving the high spirit of the festival. BrandWagon Online takes a look at some of the campaigns rolled out by brands this year:

Koo App – #HarRangKiHoli

The Koo app has launched a Holi anthem #HarRangKiHoli. From capturing glimpses of Uttar Pradesh’s ‘lathmar Holi’ played with colors and sticks, to highlighting Punjab’s ‘hola mohalla’, an amalgamation of folk dance and martial arts, panning further to Goa’s vibrant ‘shigmo’ where locals welcomes spring, to the ‘dol jatra’ in West Bengal which includes a great procession of Lord Krishna – the anthem conveys the message ‘many cultures, one emotion’.

Surf excel – ‘Jo rang bachpan lautaye, woh rang achhe hain’

Surf Excel has launched a Holi campaign to strengthen the brand proposition ‘Daag Achhe Hain’. The new campaign shows a heartwarming gesture by a little girl to involve her aunt in the lavish celebration among the children. The message ‘Jo rang bachpan lautaye, woh rang achhe hain’ makes us explore the boundaries that keep us from finding the joy of keeping our childhood alive.

U&i – #UandiKheleHoli

U&i, a gadget accessories and consumer electronics brand, has launched the U&i Holi anthem and hook-step dance campaign. The #UandiKheleHoli campaign is an influencer-led hook-step dance challenge rolled out by U&i on their Instagram handle. With this campaign, the brand wants to motivate its audience to come out of the pandemic gloom and bring some positivity.


Media and entertainment network Viacom18 partners with Pernod Ricard and Wavemaker India to celebrate the festival of colors. As part of the collaboration, Viacom18 and Seagram’s Imperial Blue packaged drinking water created and released a video. The campaign is being marketed through platforms such as Colors and Colors Marathi television channels, the OTT platform Voot and through the network’s social media channels.

Plix – #HoliSplash

Plix, Indian D2C plant-based wellness and nutrition brand, is urging people to take the #HoliSplash this year and go natural while celebrating the festival of colors. The campaign aims to raise awareness and protect people from the skin, hair and other problems caused by chemical-based colors and Holi products used to celebrate the festival. The brand aims to promote heartfelt celebrations that embrace the natural, chemical-free way, whether it’s coloring or food and drink, skin and hair or nutrition.

Indian Performing Right Society Limited – #EnjoyResponsibly

On the occasion of Holi, The Indian Performing Right Society Limited (IPRS) has launched the #EnjoyResponsibly campaign to make society aware of the importance of buying a music license and giving due credit to the creators while playing music during events and concerts to celebrate the festival.

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