As CMO of Honasa Consumer, she will be responsible for accelerating the brands exposure and growth in the D2C ecosystem

Honasa Consumer, the parent company of Mamaearth and The Derma Co., has appointed Anuja Mishra as its Chief Marketing Officer (CMO). In her new capacity, Mishra will oversee the marketing strategy for the brands of the Honasa Consumer group – Mamaearth, The Derma Co. and Bblunt. As CMO of Honasa Consumer, she will be responsible for accelerating the exposure and growth of the brands across the D2C ecosystem.

Mishra brings over 17 years of experience in marketing and sales. She has led brand management, innovation strategy and sales for various organizations and brands. “Honasa has proven to be a pioneer in the D2C landscape and I have tremendous respect for the organization’s ability to innovate disruptively and meaningfully. I look forward to being part of this talented team and contributing to its growth mission,” said Mishra of her new role.

Honasa has emerged as the fastest growing D2C brand and being a digital first brand it is critical to constantly innovate and stay ahead of others in this overly dynamic digital ecosystem, Varun Alagh, co-founder and CEO, Honasa Consumer Pvt. Ltd. said. “Mishra has extensive experience in managing millennial brands. She joins us at a time when the group has reached a great milestone and with her expertise she will take the strategy to the next and support it. We look forward to growing the organization with her,” he added.

Mishra takes over from Sambit Dash, who has been elevated to head of the Brand Factory Team, where he will be responsible for creating, launching and building new brands for Honasa. She will work from Honasa Consumer headquarters in Gurgaon.

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