• Introduction

Before sending mails, it becomes essential to test them with the help of email testing tools. It may be the time-consuming process as tweaking the email template after writing its copy. But if the email tester is not being used, there can be lots of mistakes that tend to incur, like emails getting landed into spam folders, the display is not visible to the clients, or some awkward formatting occurred in the email design.

  • Email tester tools

There are numbers of email testing tools available online, which helps test the deliverability, quality of the subject lines, and main email content. The main functions of tools are to test the HTML (Hypertext Markup Language) validation, check the sender’s reputation, previewing the email design and layout, improving the deliverability, and testing the subject lines. There is a number of tools available for each function.

  • Validation of HTML and email previewing

In the process of making email perfect, the first step that needs to be passed is making sure that email is loading correctly for every client despite different settings in the devices. Sometimes recipient has an issue in viewing the specific attachments like pictures or graphics. Some great tools for this are:

Litmus – It is one of the most excellent email tester tools; this is mostly being used by enterprise-level operations. This helps in previewing the emails on a wide variety of online platforms, where the code can be corrected simultaneously. The popularity of Litmus grown so faster that it acquired other email testing tools such as PutsMail.

Mailtrap – This offers a wide variety of options for conducting tests on the email, which includes previewing testing too. With the help of it, you can check HTML to ensure it’s working with various clients. The best thing about this email tester is that all the testing is being done on a fake server, so the chances of sending emails while testing are null.

  • Sender reputation testing

Checking spam scores is very important to get fit before sending the mails as it ensures the sender’s credibility. When the mails drop in spam, recipients tend to doubt the content available in it. This email tester tool mainly looks for red flags because when they are present, there are more likely chances of email getting dropped in subscriber’s spam folders. The best tools for testing this are:

Mail-Tester – this tool is created with the feature of checking red flags in the mails; it will look after the keywords that might lead to scams in algorithms and many other metrics. It also makes sure that you do not get blacklisted by major clients.

SenderScore – It mostly focuses on checking the sender’s reputation. By typing your domain and IP address, you will receive the report on how trustworthy you are considered as the sender of emails.

Above were the few testing tools and their functions. To ensure that you do not lose your clients on email, start using these various online available tools.


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