For marginalized groups such as women and people of color, achieving career success can be much more difficult than for others. Workplace representation among these groups is also a major problem in areas such as technology and cryptocurrency.

That’s why Lisa Skeete Tatum, Landit’s founder and CEO, is committed to increasing the success of women and diverse groups in the workplace and helping companies retain talented employees from diverse backgrounds. The entrepreneur and ex-venture capitalist uses her extensive knowledge of navigating a career path to create personalized “playbooks” for other women looking to take their careers to the next level.

By providing personalized career plans for individuals and companies, Landit clients can achieve their business goals more efficiently. Additionally, according to their website, Landit’s corporate clients have seen significant success with their development tools, including a 120% increase in mobility, a 200% increase in business engagement and a 125% increase in employee retention.

Success takes a village

According to Tatum, these achievements would not have been possible without her ‘dream team’, made up of not only her board of professional advisers, but also her family.

“I wouldn’t be where I am today if it weren’t for people who believed in me…who saw something in me and took a chance, who helped me see things I didn’t even know were possible,” says she against CNBC Make It. “I come from a long line of pioneers and people who are committed to making things happen for others. And it was my mother who said, ‘You can go there and make that business.'”

Tatum says her parents encouraged her to take risks, which is essential to building a successful brand or business.

The Challenges of Entrepreneurship

Even with previous experience as a venture capitalist, Tatum says financing and obtaining funding has been challenging for her. Black women have struggled disproportionately with access to capital for their start-ups. As of July 2021, black female startup founders had received only 0.34% of the total venture capital issued in the US

“Entrepreneurship is difficult for everyone. But there are extra layers when you are a founder of color. And of course financing is at the top,” she says. “You can’t grow unless you have resources. You can’t hire people. You can’t invest in technology. So it was still challenging, but I was able to surround myself with great financiers and angel investors who believed in what we were up to.” do it. But the road was very, very painful.”

Another hurdle that Tatum says is “hard for any founder” is hiring the right talent. She says it’s critical for the founders of color to stay true to your vision.

“There are many factors when you look at the people you want to bring into the culture you want to create. We are a microcosm of society, so you have to be aware of that when you are building your team. I think that it has specific challenges for founders of color, which means you have to approach it differently. You have to be comfortable with the word no. You have to be resolute and steadfast and your vision and your commitment to what you do.”

Be your own best lawyer

The two-time Ivy League alumna is no stranger to changing career paths as she is a chemical engineer by training. However, Tatum says the key to her success is her own best advocate.

“You have to own and run your career and advocate for yourself, or no one is going to do it for you,” she explains. “You need to know your values, skills, and goals. And when you have those concentric opportunities or concentric circles, use them to boost your career. We need to be just as aware of that, as we are of the projects we have.”

For founders and entrepreneurs just starting out, Tatum recommends “protecting your brand as if your career depended on it, because it accounts for 30% of what it takes to be successful.”

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