With this new appointment, Niranjana will be responsible for identifying and creating content opportunities for brands

Lintas C:EX Entertainment, the newly launched branded and original content division of MullenLowe Lintas Group, has announced Niranjana H as creative director – brand solutions as part of Lintas C:EX Entertainment’s creative team to lead brand solutions. With this new appointment, Niranjana will be responsible for identifying and creating content opportunities for brands.

A broadcast media and entertainment professional, Niranjana has over nine years of film and television production experience with expertise across the board in ideation, production, writing, pre- and post-production. According to the company, its experience in a variety of genres — both fiction and non-fiction — combined with an understanding of content development — both scripted and non-scripted — will help the division put together a range of original content IPs.

During her previous professional journey, Niranjana was part of Discovery Communications, Zee Entertainment and most recently Arré (U Digital Content Pvt Ltd). She was responsible for story development, scripting, production and the final output for fiction programming during her aforementioned stints. At Zee Entertainment, Niranjana contributed to more than five primetime and weekend shows – Qubool Hai, Neeli Chatri Wale, among others, and owned the programming, content curation and strategy for TLC, TLC HD World and Investigation Discovery at Discovery Communications. She was also the executive producer of Discovery and Discovery Plus originals, in addition to being the curator.

MullenLowe Lintas Group aims to strengthen its position in the original and branded content space through Lintas C:EX Entertainment. The Group had appointed Yogesh Manwani as president to lead the entertainment content business, followed by Shailendra Jha’s appointment as lead content advisor – fiction originals. According to the company, this new appointment is another step toward advancing the divisions’ vision of telling compelling and entertaining stories.

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This post Lintas C:EX Entertainment brings Niranjana H as creative director, brand solutions was original published at “https://www.financialexpress.com/brandwagon/lintas-cex-entertainment-brings-niranjana-h-as-creative-director-brand-solutions/2461619/”


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