The prime minister hailed the role the media plays in popularizing government initiatives and fitness activities such as yoga, and suggested that lesser-known events of freedom struggle and unsung freedom fighters could also be highlighted or enhanced by the Fourth Estate.

The media plays a vital and positive role in bringing government policies to the people and changing their lives, Prime Minister Narendra Modi said Friday, recalling his contributions to popularizing initiatives such as ‘Swachh Bharat Mission’ and ‘ Beti Bachao Beti Padhao’ scheme that were outside the political realm.

The prime minister hailed the role the media plays in popularizing government initiatives and fitness activities such as yoga, and suggested that lesser-known events of freedom struggle and unsung freedom fighters could also be highlighted or enhanced by the Fourth Estate.

“For any country to develop, making good policy is one aspect. But for policies to succeed and for large-scale transformation to take place, active participation from all sections of society is needed. The media play a crucial role in this. In recent years I have seen the positive impact that the media can have,” the Prime Minister said as he ushered in the centenary celebrations of leading Malayalam daily Mathrubhumi online.

“In the same way, every city or village has places associated with the freedom movement. Not much is known about them. We could highlight those places and encourage people to visit them. Among other suggestions he made included encouraging emerging writers from non-media backgrounds.

“Can we encourage the emerging writers from non-media backgrounds and give them a platform to showcase their writing skills? One of India’s greatest assets is our diversity. Can we think about popularizing keywords from other languages ​​through your media properties?”

During his speech, he also spoke about how the country overcame the COVID-19 pandemic and the ensuing economic crisis. He said that when the pandemic hit Indian shores, there was speculation that India would not be able to handle it.

“The people of India have proved these critics wrong. We have used the past two years to improve the health of our society and the health of our economy. For two years, 80 crore people were given access to free rations. 180 crore doses of vaccines have been administered. “At a time when many countries cannot overcome vaccine hesitation, the people of India have led the way. Powered by India’s talented youth, our nation is moving towards atma nirbharta or self-reliance. The core of this principle is to make India an economic powerhouse serving domestic and global needs,” the prime minister said.

Reforms, such as production-related incentives, were introduced to boost economic progress and as a result, the country’s start-up ecosystem is “more vibrant” and India leads the world in technological progress, he said.

In addition, Rs 110 lakh crore was spent on a National Infrastructure Pipeline, Prime Minister Gatishakti is said to make infrastructure creation and governance seamless and the government was working to ensure that every village in India has a high-speed internet connection, he further said.

“The guiding principle of our efforts is to ensure that future generations lead a better lifestyle than the present,” he added. Modi went on to say that the way UPI transactions have increased by more than 70-fold over the past four years reflects the “eagerness of our people to embrace positive change.”

In his speech, the Prime Minister also recalled Mathrubhumi’s contributions to the Indian freedom struggle and also some of his “guiding lights” such as KP Kesava Menon, KA Damodar Menon, Kerala Gandhi K Kelappan and Kurur Neelakantan Namboodiripad.

“Inspired by Mahatma Gandhi’s ideals, Mathrubhumi was born to strengthen India’s freedom struggle. Mathrubhumi is an important part of the glorious tradition of newspapers and magazines established across India to unite the people of our nation against colonial rule,” he said. He also particularly recalled MP Veerendra Kumar and recalled how he oversaw Mathrubhumi’s rapid growth. “We will never forget his efforts to uphold India’s democratic ethos during the emergency. He was a great orator, scholar and passionate about the environment,” Modi said.

Kerala Chief Minister Pinarayi Vijayan also took part online in the program attended by dignitaries including Union Minister V Muraleedharan and State Tourism Minister PA Muhammed Riyas. Speaking at the event, the chief minister of Kerala said Mathrubhumi’s commitment to the freedom struggle was known.

“Even after independence, Mathurbhumi maintained the principles of socialism and democracy. Mathrubhumi led the way in strengthening the values ​​of the renaissance in the state. The institution stood with the fight against untouchability.

“Mathrubhumi supported the cause of entering the temple. Mathrubhumi has a history of being led by the leaders of historical Vaikom and Guruvayur satyagraha….At a time when the communal forces are dragging the country back, Mathrubhumi plays an important role,” Vijayan said.

Union Minister Muraleedharn also spoke at the event where he said Mathrubhumi’s popularity, even in the advent of social media, was due to his dedication to journalism. Muraleedharan also criticized media outlets for reporting on the latest municipal elections in the southern state, saying there was no difference between campaigning and journalism.

“It was an unfortunate situation. Journalists can have personal political opinions. But it shouldn’t be reflected in their work,” he said. Muraleedharan said that even after the recent parliamentary elections in five states, when Uttar Pradesh’s poll results were released, “certain journalists were analyzing it because something bad had happened to the people of that state”. “Why do they show such bigotry towards a political party that rules the largest democratic country in the world? I feel sorry for the journalists in Kerala who say that the people who vote for the BJP are communists,” he added.


This post Media play a vital role in promoting government policies and changing people’s lives, says Prime Minister Modi was original published at “https://www.financialexpress.com/india-news/media-plays-a-critical-role-in-highlighting-govt-policies-changing-peoples-lives-says-pm-modi/2464835/”

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