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In his role, he will lead the teams that support the monetization of Meesho’s various business units

Meesho has appointed Harsh Chaudhary as Chief Experience Officer (CXO) for monetization. In his role, he will lead the team that supports the monetization of Meesho’s various business units. In addition, he will be responsible for designing and executing the blueprint to monetize Meesho’s business model. “Harsh Chaudhary has a proven history of leading and scaling business growth,” said Vidit Aatrey, Founder and CEO, Meesho. “Chaudhary’s expertise in strategic partnerships and analytics will take Meesho to greater heights. As we continue our mission to digitize MSMEs and bring the next billion users online, monetization will be an integral part of Meesho’s growth story,” he added.

Prior to this appointment, Harsh Chaudhary held executive positions at several brands including Disney+ Hotstar, Myntra and McKinsey and Company. In his previous role, he led teams in category, growth partnerships, strategy and analytics and helped build video subscription monetization at Disney+ Hotstar. For Harsh Chaudhary, Meesho has made strides in shaping and transforming the Indian e-commerce landscape. “The company’s positive growth trajectory reinforces the promise it holds for the disorganized retail sector in India. I join the company in its ongoing efforts to build for Bharat. I look forward to building and improving the company’s monetization roadmap,” he stated.

In line with the company’s steps to strengthen its leadership team, Meesho recently appointed Sourabh Pandey and LN Swaminathan as heads of fulfillment and experience and seller growth, respectively. The company has also appointed Dhiresh Bansal as its chief financial officer.

Meesho is an Indian internet trading platform. The Meesho marketplace provides small businesses including SMBs, MSMEs and individual entrepreneurs with customer access, selection from over 700 categories, pan-Indian logistics, payment services and customer support capabilities to run their business on the Meesho ecosystem.

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