He said the export of shipment of samples of GI labeled Nanjangud banana from Karnataka to Lulu Group, UAE was also facilitated to increase exports.

The government will give renewed impetus to the use of Geographical Indications (GI) to promote unique agricultural products with great commercial potential in global markets. With this intention, it will organize a series of global buyer-seller meetings abroad in the coming weeks for export promotion.

Darjeeling tea and basmati rice are India’s two most popular GI labeled agricultural products, which have already created a global niche market. However, officials said there are many more GI labeled products from various states whose export potential could be tapped.

At present, there are 417 registered GI products and of these, about 150 GI labeled products are agricultural and food products and more than 100 registered GI products fall under the category of planned agricultural products (cereals, fresh fruits and vegetables, processed products, etc.).

In the past year, the Agricultural and Processed Food Export Development Authority (Apeda) has facilitated the export of GA registered products such as Kala Namak Rice, Naga Mircha, Assam Kaji Nemu, Bangalore Rose Onion, Nagpur Oranges, GI varieties of mangoes, Shahi Litchi, Bhalia wheat, Madurai Malli, BardhamanMihidana and Sitabhog, Dahanu Gholvad Sapota, Jalgaon banana, Vazhakulam pineapple, Marayoor Jaggery, etc.

Notable shipments of GI products in 2021 included exports of Naga Mircha (king chili) from Nagaland to the UK, black rice from Manipur and Assam to the UK, Assam Lemon to the UK and Italy.

“We organized in-store promotional programs in importing countries in collaboration with foreign retailers such as Al-Zajira Group of Bahrain and Family Food Center of Doha, Qatar,” M Angamuthu, chairman, Apeda told FE.

He said the export of shipment of samples of GI labeled Nanjangud banana from Karnataka to Lulu Group, UAE was also facilitated to increase exports.

Besides three GI varieties of mango (Fazli, Khirsapati and Laxmanbhog) from West Bengal and one GI variety of mango (Zardalu) from Bihar were exported to Bahrain and Qatar. A sample shipment of Joynagar Moa, a sweet treat from South 24 Pargana district in West Bengal, was shipped to Bahrain via Kolkata airport.

For the first time in 2021, GI labeled products from Bihar, the first shipment of GI labeled Shahi Litchi, were exported from the Muzaffarpur district of Bihar to London. The year also witnessed the export of GI labeled Banaganapalle Mango from Andhra Pradesh to South Korea. Last year, a batch of GI labeled Malihabadi Dusseheri Mango was exported from Lucknow to the UK and UAE.

To promote the unique GI products from the northeastern region such as Manipur Black Rice (Chak-Hao), Manipur Kachai Lemon, Mizo Chilli, Arunachal Orange, Meghalaya Khasi Mandarin, Assam Kaji Nemu, Karbi Anglong Ginger, Joha Rice and Tripura Queen Pineapple, Center via Apeda organizes meetings between buyers and sellers, and conducts workshops on awareness and capacity building.

According to Apeda’s assessment, GI products with export potential include Sangli Raisins, Nagpur Orange, Dahanu Gholvad Chikoo, Marathwada Kesar Mango, Jalgaon Banana from Maharashtra, Kandhamal Turmeric from Odisha and Bangalore Rose Onion from Karnataka, Allahabad Surkha Guava, Kalanamaksh Rice from Uttar Prademaksh, Madurai Malli from Tamil Nadu, etc.


This post New Global Campaign to Promote Agricultural Products with GI Tag was original published at “https://www.financialexpress.com/economy/fresh-global-campaign-to-promote-farm-products-with-gi-tag/2464379/”

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