The campaign has gone live on YouTube, social media, TV (OTT) and in cinemas
OnePlus has launched its new ‘Stay Connected’ campaign. Stay smarter.” The campaign includes OnePlus TV category brand ambassadors Shahid Kapoor and Mira Kapoor with the recently launched OnePlus TV Y1S and OnePlus TV Y1S Edge. The TVC campaign officially went live on March 14, 2022 on YouTube, social media, TV (OTT) and cinemas.
The campaign highlights a connected ecosystem experience offered by OnePlus TVs and focuses on the features and technology of OnePlus Y1S TVs. The film for the campaign opens with the actor looking forward to using his new OnePlus TV. The campaign teaser was launched on March 11, 2022.
As a consumer-oriented brand, OnePlus continuously strives to deliver a seamlessly connected ecosystem experience, bringing the best of smart TV technology to its users, said Saurabh Kapoor, head of brand and category marketing at OnePlus India. “The new campaign film is a continuation of our collaboration with Shahid Kapoor and Mira Kapoor for the OnePlus Smart TV category. The couple’s zeal in the campaign film matches our community’s spirit and passion for superior smart technology and we are confident that our community will enjoy this campaign film,” he added.
For Ishita Grover, Head of Marketing Communications and Government Relations, OnePlus India, the campaign highlights the connectivity experience OnePlus TVs can provide with multiple devices at once. “The recently launched OnePlus TV Y1S and Y1S Edge are an extension of our TV Y series. The campaign showcases the smart connectivity, Android 11.0 and other smart features that bring a smart home entertainment experience to our users. This partnership will help us further deepen our connection with our consumers,” she said.
“OnePlus has become one of the top five smart TV brands in India by the year 2021 with a growth of more than 300% year-on-year (YoY) according to the counterpoint research report,” the company added.
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This post OnePlus Rolls Out New OnePlus TV Campaign Movie Starring Shahid and Mira Kapoor
was original published at “https://www.financialexpress.com/brandwagon/oneplus-rolls-out-new-oneplus-tv-campaign-film-with-shahid-and-mira-kapoor/2461796/”