The Open Network for Digital Commerce (ONDC) will ensure that small retailers have an equal opportunity to interact with large companies, protect their businesses and serve customers with modern means of delivery, said Secretary of Commerce and Industry, Piyush Goyal. , Saturday.

India is the world leader in building digital public infrastructure, he said at an entrepreneurship summit.

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As UPI is for the digital payment domain, ONDC is for e-commerce in India. It enables buyers and sellers to be digitally visible and transact over an open network, regardless of the platform/application they use.

The ONDC team “is working to democratize e-commerce so that millions of small mom-and-pop stores across the country and small retailers are not wiped out as we have seen in the

West, but get an equal opportunity to use digital technologies to protect businesses and grow their business and serve their habits with modern modes of delivery,” he said.

ONDC received its Certificate of Incorporation as a private sector non-profit organization on December 31, 2021.

A number of established companies have integrated into the platform and the government has already established a nine-member advisory board, including Nandan Nilekani of Infosys and

National Health Authority CEO RS Sharma, on the steps needed to design and accelerate the implementation of ONDC.

The minister proposed action agendas for entrepreneurs to promote innovation and boost the startup ecosystem in the country.

He called for scaling up diversity in startups as the country needs entrepreneurs in sectors such as agriculture and textiles.

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