On Tuesday, TKM launched the second generation of the Glanza (based on the second generation Baleno launched on February 23), starting at Rs 6.39 lakh (ex-showroom).
In just under three years since Toyota Kirloskar Motor (TKM) launched the Glanza – the redesigned version of Maruti Suzuki’s Baleno and the first model exchanged under the global partnership between Toyota Motor and Suzuki Motor – the automaker has sold 66,020 units of the premium hatchback sold .
Of these 66,020 customers, 66% (about 43,600) are first-time Toyota buyers. “The Glanza has given TKM a whole new set of customers who might not otherwise have joined the Toyota family,” Tadashi Asazuma, executive vice president, sales & customer service, TKM, told FE.
On Tuesday, TKM launched the second-generation Glanza (based on the second-generation Baleno launched on February 23), starting at `6.39 lakh (ex-showroom).
gWe expect the new Glanza to be even more popular than the last one,” said Asazuma, “mainly because this time around we’ve been able to make it look very different compared to the car it’s based on (Baleno). ”
Unlike the previous generation Glanza, which was very similar to the Baleno, this time the exterior was done by Toyota designers (in collaboration with Maruti Suzuki). Unlike the Baleno that gets the Suzuki Connect (with 40 connected car functions), the Glanza gets Toyota’s i-Connect (with more than 45 connected car functions). “Our designers have also tried to differentiate as much as possible in the cabin,” said Asazuma.
The Baleno, powered by a petrol engine, will also reportedly be launched with a CNG variant, but Asazuma said TKM will focus on petrol for now and build a good customer base.
While he didn’t share how many units of the Glanza Maruti Suzuki will produce per month or quarter for TKM, he said it can vary from month to month, and with the current semiconductor shortage issues, it’s hard to define.
As for flexi-fuels, Asazuma said Toyota has these kinds of technologies in countries like Brazil and the company’s cars can run on flexi-fuels.
TKM will also start a pilot project in New Delhi on March 16 where a Japanese-produced Toyoto car will be launched. The car will reportedly run on green hydrogen. “The hydrogen car is currently a pilot project, still in the works for Indian roads. (In India) we see momentum from the government, but there must also be a demand from customers,” Asazuma said.
This post Partnership with Maruti helps Toyota gain new customers was original published at “https://www.financialexpress.com/express-mobility/collaboration-with-maruti-helps-toyota-get-new-customers/2462248/”