According to IDC, India’s traditional PC market, including desktops, notebooks and workstations, grew 44.5 percent year-on-year in 2021.

Korean electronics giant Samsung is set to re-enter the laptop segment in India this month and aims to capture double-digit market share by the end of the year, a senior company official said Tuesday.

Samsung India General Manager and head of new computer company Sandeep Poswal said there is demand in the market, which is pushing the company to re-enter the segment.

“By the end of this year, 2022, we plan to have a double-digit market share in the addressable territory where we operate. We want to offer this to all segments of our customers. We will start in March and we will do our best to achieve this share,” Poswal told PTI.

The company stopped selling laptops in India after 2014.

According to the latest IDC data, the market has grown nearly 1.8 times between pre- and post-COVID.

“There is a very strong demand on the way. We believe this demand comes in mainly, guided by scenarios for use by consumers who can work from home or study from home. We expect this to continue.

“The second reason Samsung is entering the laptop market is that we are talking to a generation that has grown with mobile as their first device,” Poswal said.

He said that someone who has been using cell phones for 8-9 years would have a few basic requirements.

“They want to have the best mobile phone experience through battery, processor and camera. Second, they want a design and a brand that sets them apart.

“Third, of course, is security and fourth, what matters most is the availability of ecosystems, meaning my cell phone and laptop are talking to each other. The fourth aspect is the one that makes Samsung strong to get a very strong powerful line, which is Book 2, in the picture,” said Poswal.

With the unveiling of the Galaxy Book series of laptops, the company said the target market is made up of professionals, enterprises, everyday users and students.

The laptops will be priced between Rs 40,000 and Rs 1.2 lakh per unit.

“We will start prebooking in the next 3-4 days,” Poswal added.

According to IDC, India’s traditional PC market, including desktops, notebooks and workstations, grew 44.5 percent year-on-year in 2021.

The notebook category was the volume driver with shipments reaching 11.6 million units. The desktop category, which experienced a steep decline in 2020, rebounded at 30 percent year-over-year growth on the back of strong demand from enterprise and consumer segments, IDC said.


This post Samsung re-enters the laptop segment in India, expecting double-digit market share by December was original published at “https://www.financialexpress.com/industry/technology/samsung-to-re-enter-laptop-segment-in-india-eyes-double-digit-market-share-by-december/2462259/”

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