As Palak Tiwari joins the Soulflower family, the brand is looking to reach a wider audience
Souflower has brought in Palak Tiwari as their new face. Soulflower wants to build a new landscape in the clean beauty space. Palak Tiwari, who has become a sensation after the release of her debut music video ‘Bijlee’, will be the fresh face of Soulflower. Soulflower was looking for a fresh, young face and Palak Tiwari is energetic and has compassion for animals and the environment, said Natasha Tuli, CEO and Founder, Soulflower. “The young generation identifies with Palak Tiwari and I see her as the perfect choice to represent our brand. She fits well with the values of Soulflower and the philosophy of natural clean beauty solutions. Her personality reflects positively with Soulflower consumers who both provide credibility and create a strong connection with the millennial audience,” she added.
Soulflower offers a wide range of organic products – from facial cleansers, acne correctors, sheet masks etc. suitable for different skin types. Now that Palak Tiwari has joined the Soulflower family, the brand is looking to reach a wider audience.
The great thing is that these products are unanimously loved, I would feel reassured to recommend them to anyone who cares about their skin, from my mom to my grandmother, my friends, the list goes on. I couldn’t have asked for a better partner in my skincare journey, Soulfower is a vessel led by a fantastic team of women and led by their wonderful, driven and conscientious CEO Natasha Tuli,” said Palak Tiwari.
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This post Soulflower brings Palak Tiwari on board as new brand ambassador
was original published at “https://www.financialexpress.com/brandwagon/soulflower-brings-palak-tiwari-on-board-as-the-new-brand-ambassador/2463744/”