As part of the contract, the TCL brand logo will appear on the top non-leading arm of the players shirt
Television brand and consumer electronics company TCL is the official sponsor of Sunrisers Hyderabad (SRH) for the third time in a row. As part of the contract, the TCL brand logo will appear on the top non-leading arm of the players shirt. With the continued partnership with SRH, TCL aims to strengthen its connection with consumers and the cricket community and establish its forward-thinking position in the sports ecosystem. Hyderabad serves as a huge market for TCL and TCL plans to establish the brand and strengthen its roots in the city through this association.
“ Our partnership with SRH allows us to follow our passion for cricket and TVs for consumers so they don’t miss a single moment on the pitch. Hyderabad happens to be a big market for us and the SRH team will increase our popularity not only among the sports fans but also among the people of the city in general,” said Vijay Kumar Mikkilineni, Head of Marketing, TCL, India.
TCL as a brand focuses on delivering satisfaction to the customers with their product range, said K. Shanmugam, CEO, Sunrisers Hyderabad. “We also share the same values as a team and through this partnership with TCL. We are confident that this relationship will be beneficial for both the brand and the SRH team and we aim to strengthen our partnership,” he added.
TCL Electronics is a consumer electronics company founded in 1981. It is active in more than 160 markets worldwide. TCL specializes in the research, development and production of consumer electronics products ranging from TVs, audio and smart home appliances.
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This post Sunrisers Hyderabad aboard TCL as Official Sponsors
was original published at “https://www.financialexpress.com/brandwagon/sunrisers-hyderabad-onboards-tcl-as-its-official-sponsors/2466988/”