Under the mandate, Taproot Dentsu will create campaigns for the brand’s ‘2022 Spring-Summer Collection’
The creative agency of the house of dentsu India, Taproot Dentsu, has landed the creative mandate for Indian ethnic brand BIBA. Under the mandate, Taproot Dentsu will create campaigns for the brand’s ‘2022 Spring-Summer Collection’. The mandate was won after a multi-agency pitch and will be handled from the agency’s office in Gurgaon.
“Taproot Dentsu brings a good mix of category understanding and interesting creative outputs for the same. We look forward to working together and creating some great campaigns together,” said Siddharath Bindra, General Manager of BIBA.
According to Abhinav Kaushik, executive vice president and head of the office, Taproot Dentsu Gurgaon, it is a challenge to work with BIBA to give it a contemporary voice that will align with the woman of today. “We are working closely with the Biba team for their upcoming collections and are preparing to create a campaign for 2022,” he added.
Taproot (A dentsuMB Company) is a communication agency and is part of the dentsu group. Dentsu is an international public relations and public relations company. Dentsu is one of the largest advertising agencies in Japan and one of the largest networks of advertising agencies in the world.
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This post Taproot Dentsu wins creative mandate from BIBA
was original published at “https://www.financialexpress.com/brandwagon/taproot-dentsu-wins-creative-mandate-of-biba/2463750/”