Content is the essence of the Internet and comes in many different forms that today’s Web2 Internet iteration supports: text, audio, video, or a combination of all three. However, content is hardly a free resource. It is content creators who are now becoming opinion leaders, influencers and the cornerstones of so many of the critical services businesses rely on, such as advertising, marketing and public relations management.
The need for content and the pursuit of independence – epitomized by thousands of bloggers and indie artists – has fueled an immense online economy that trades talent and often brings in sales volumes that many a top performer would like to earn. This economy is also known as the creative economy: a financial framework that allows independent individuals to monetize their self-expression by feeding the public with the kind of content they are willing to pay to consume.
Johnny Lyu is the CEO of KuCoin, one of the largest cryptocurrency exchanges, which launched in 2017. Before joining KuCoin, he had a lot of experience in the e-commerce, automotive and luxury industries.
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