The four-month program includes masterclasses by industry experts, personal industry mentorship, over 100 hours of learning, 10 industry projects including capstone, peer-to-peer and industry networking, along with career support.

upGrad has partnered with Emory University’s Goizueta Business School for Marketing Analytics certificate program, strengthening its global presence. The partnership combines the program design expertise of Emory Executive Education, the marketing analytics leadership of the Goizueta Faculty, and the reach of upGrad.

The Marketing Analytics Certificate Program is a four-month program that includes masterclasses by industry experts, personal industry mentorship, over 100 hours of learning, ten industry projects including a capstone, peer-to-peer and industry networking, and career support.

“Data-driven marketing enables companies to identify and leverage complex, granular data sets to create a better customer experience, with the ultimate goal of generating more revenue or optimizing their marketing investments. We wanted to introduce a program that provides a structured framework and a deep understanding of the evolving need for analytic marketing. Such advanced marketing skills, in turn, will promote accelerated business growth,” said Karan Raturi, General Manager, North America, upGrad.

This program helps professionals learn technical skills such as predictive modeling, conjoint analysis, clustering, text and image analysis, and SEO/SEM analysis, along with business skills such as demand forecasting, CLV measurement, data visualization and storytelling testing of marketing campaigns, optimize return on investment and assess organizational readiness.

Also Read: Computer Science, Second Most Preferred Field of Study by Indian Students Abroad; reveals INTO survey


This post upGrad partners with Emory University’s Goizueta Business School to strengthen its global position was original published at “https://www.financialexpress.com/education-2/upgrad-partners-with-emory-universitys-goizueta-business-school-strengthening-its-global-foothold/2461608/”

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