Worldwide of high-end horology, Rolex is king. That’s held true for years, with the Swiss brand frequently increasing the bar on everything from design to mechanics. Take an iconic launch like the Submariner, for instance, which basically developed the modern-day dive watch when it initially debuted back in the 1950s. Browse Rolex’s background and you’ll discover these kinds of tales everywhere.

It’s then not a surprise that Rolex continues to be in high need, also as specific luxury counterparts experience ups and downs. Undoubtedly, numerous are saying that need has never been higher. All the while, the Swiss brand is essentially producing the same variety of watches each year, approximated at around 1 million. Combine that with various other variables, as well as you will have learned your first lesson in fundamental business economics: high need plus low supply, usually causes either an obvious scarcity or skyrocketing rates, or both.

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When did the Rolex Lack Begin?

Whilst not the main start of the Rolex shortage, some experts pin its early origins to Baselworld 2016 as well as the launch of the Daytona 116500LN. Currently, the stuff of tale, this specific variant matched a ceramic bezel with a black or white dial, as well as the brand name’s signature Oystersteel dial and armband.

Shown off on social media by those lucky enough to own one, the brand-new Daytona generated palpable word-of-mouth, which sent need via the roofing. When collection agencies attempted to score one through the nearby authorized dealership, they were told it was marketed out and afterward placed on a waiting list. Naturally, this just added to the buzz and adjoining demand.

What started with the Daytona 116500LN eventually spread to all the brand’s high-end sporting activities versions, namely the Submariner, Sea-Dweller, Explorer, as well as GMT-Master II. Powered by social media hype, inherent desirability, maybe a little FOMO, and a surging previously owned market, wherein “flippers” can purchase a Rolex at one price and then re-sell it online at a higher cost, more and more people located themselves on waiting checklists. All the while, supply stayed more or less the same.